This Short Video Tells You Why You Should Be On LinkedIn...
Your summary should be about you, not your company! Don't just copy and
paste the "about" page of your employer's website. Use concrete details like your specialities, the results you have generated, the tasks you do or can do.
If you are unemployed, write a positive headline like for ex, " Self-
driven analyst currently actively looking for a position in..."
2) Use keywords
The most important components of your LinkedIn Profile are your
Professional Headline and Summary so you want them to be rich in keywords. Update your jobs to have
keywords in the title and descriptions so that you show up frequently in searches... Your keywords should reference specific job requirements, including your skills, software and technology
competencies, relevant credentials, and previous employers. Clients and prospects search for particular skills. Put yourself in their shoes, what words would you use in your
search to come across someone with your skills?
3) Have a great photo
Make sure you project the right image. Your photo should be professional, front-facing
and should look like you.
4) Make contact and respond to
contacts
Search for people who it would be good to have in your network
(co-workers, customers, suppliers…) and always respond promptly and enthusiastically to people who contact you. Think about people you met in the real world in meetings or events and invite
them in your network. Also when you log in, look at LinkedIn “People You May Know” recommendations.
5) Request and write
recommendations
Requesting recommendations through LinkedIn is easy and straight forward. Don't hesitate to
use this function to ask colleagues or line managers to recommend you, and do return the favor.
6) Join Groups
Joining new groups that are relevant to your industry will allow you to stay in touch with
your field, share interesting content and learn from others.
7) Start a group
You can start a group so you can connect with like-minded people and
come across as a passionate expert in your field.
8) Start and comment
discussions
Get involved in the timelines professional discussions so that you are
always on top of the mind of your connections but also, you will start to be considered as someone who seems to know its stuff and engage.
9) Check Jobs and Company
ads
Obviously, don’t forget to check the job ads that are consistently
issued through LinkedIn. You can also follow the companies that you are interested in or related to your industry.
10) View useful profiles
Prior to go to an interview (or a sales
meeting), it will very much help to check the profile of your interviewer so you know a bit about the person you
are meeting. And remember there is nothing wrong in checking other people profiles; this is what LinkedIn is all about!.... Your interviewer would expect you to prepare for the interview so don't
feel bad if you appear in his/her "who viewed your profile", it will show you have done your 'homework'. You can also change your settings so you appear as
anonymous.